Vietnam trademark forum looks at connectivity

Source: Pano feed


NDO/VNA – The 2015 Vietnam Trademark Forum opened in Ho Chi Minh City on April 17, focusing on the theme of connecting national brands for improved competitiveness.

Participants called on the National Branding Programme to help in enhancing the capacity of enterprise building, marketing and protecting brand names via practical actions.

Several opinions proposed that domestic firms should deliver post-sale services to every outlet and consumers rather than relying on publicity campaigns.

Nguyen Hoang Ngan, General Director of Binh Minh Plastics Jsc, urged Vietnamese companies to fix weaknesses in resources in order to sustain brands, especially in the adoption of technological advances to keep up with the ongoing international economic integration trend.

Last year, as many as 63 firms were honoured with the National Value Awards for strong brands, an increase from 30 in 2008, deputy head of the Ministry of Industry and Trade’s Trade Promotion Agency Do Kim Lang said while presenting achievements of the National Branding Programme for the 2003-2014 period.

He also pledged branding support for firms via training and counseling while developing distinct and unique brands for each locality and region between now and 2020.

Đăng ký: VietNam News